Department: Marketing
Description: Introduces marketing analytic methods and statistical software skills to extract meaningful information from big data sets for business decision-making and strategic marketing management.
Credit Hours: 3
Prerequisites: MBA 416
Graduate Level Course: This course is approved for graduate credit
Meeting Times:
Instructor: Juno Lim
Course Specification: Majors Only
Textbook Special Instructions: Software: R and RStudio (free access; lab computers have the programs installed and students can download and install the programs on their personal computers. The e-book of textbook is available through Milner Library.
Dates: 08/19/2024 - 12/07/2024
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.
Textbook Special Instructions: Software: R and RStudio (free access; lab computers have the programs installed and students can download and install the programs on their personal computers. The e-book of textbook is available through Milner Library.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 133 (SFHB 133)
Instructor: Juno Lim
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/13/2025 - 05/03/2025
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: In-person location is SFHB 133
Class Notes: HyFlex Section. This course is "Online Hybrid" which means it is only 1-25% in person.
Textbooks have not been finalized for section.