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MKT 445 - Advanced Marketing Analytics

Department: Marketing

Description: Introduces marketing analytic methods and statistical software skills to extract meaningful information from big data sets for business decision-making and strategic marketing management.

Credit Hours: 3

Prerequisites: MBA 416

Graduate Level Course: This course is approved for graduate credit

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025