MKT 440 - Brand Management And Analytics

Department: Marketing

Description: Based on the latest analytics techniques, this course offers advanced knowledge and practical skills for making day-to-day and long-term brand-related decisions.

Credit Hours: 3

Prerequisites: MBA 416

Graduate Level Course: This course is approved for graduate credit

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (Hybrid): Multiple Meetings, Chiharu Ishida-Lambert - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : M 7:45 PM - 9:15 PM - State Farm Hall of Busine 367 (SFHB 367)

Instructor: Chiharu Ishida-Lambert

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Analytics (online textbook) (Required)

ISBN9780998713885

AuthorBrennan Davis

Edition2023

PublisherStukent

MSRP $110.00

002 - Lecture (Online/Hybrid): Online - M 7:45 PM - 9:15 PM , Chiharu Ishida-Lambert 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: Online