MKT 414 - Advanced Technologies in Marketing Analytics

Department: Marketing

Description: Advanced Topics in Marketing Analytics covers advanced data analysis techniques to help students acquire analytic skills that can be applied to real-world marketing problems. The course also examines the ethical and technical issues related to marketing analytics and data governance topics.

Credit Hours: 3

Graduate Level Course: This course is approved for graduate credit

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (Hybrid): Multiple Meetings, Della Clark - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : T 6:00 PM - 7:30 PM - State Farm Hall of Busine 356 (SFHB 356)

Instructor: Della Clark

Course Specification: Majors Only

Textbook Special Instructions: All other readings will be provided by the professor. Students only need to secure a copy of Co-Intelligence. As listed above, any version of this book will work (hardcover, audiobook, etc.)

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Co-Intelligence: Living and Working with AI (Required)

ISBN9780593716717

AuthorEthan Mollick

Edition

PublisherMultiple

MSRP $20.00

002 - Lecture (Online/Hybrid): Online - T 6:00 PM - 7:30 PM , Della Clark 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: Online

Instructor: Della Clark

Course Specification: Majors Only

Class Notes: HyFlex course. The in-person portion of this class will meet in SFHB 356.

Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Co-Intelligence: Living and Working with AI (Required)

ISBN9780593716717

AuthorEthan Mollick

Edition

PublisherMultiple

MSRP $20.00