Department: Marketing
Description: The course covers the role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project. This course develops familiarity with the main marketing and sales forecasting methods. Both qualitative and quantitative methods are discussed in detail with more focus on the latter. Multiple enrollments allowed; maximum of 6 credit hours.
Credit Hours: 3
Graduate Level Course: This course is approved for graduate credit
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 133 (SFHB 133)
Instructor: To be announced
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/13/2025 - 05/03/2025
Location: Online
Instructor: To be announced
Course Specification: Majors Only
Class Notes: In-person location is SFHB 133
Class Notes: HyFlex Section. This course is "Online Hybrid" which means it is only 1-25% in person.
Textbooks have not been finalized for section.