MKT 345 - Advanced Marketing Analytics

Department: Marketing

Description: Advanced data analysis tools and techniques utilized in marketing analytics, with the goal of forming strong customer relationships.

Credit Hours: 3

Prerequisites: MKT 190 or 230; and MKT 232 and 245

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (Internet): Online , Juno Lim 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: Online

Instructor: Juno Lim

Course Specification: Majors Only

Class Notes: Asynchronous Online

Textbook Special Instructions: R and RStudio required. Free access; lab computers have the programs installed. Students can download and install on personal computers. The e-book of the textbook is available through Milner Library.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

R for Marketing Research and Analytics (Recommended)

ISBN9783319144351

AuthorChapman & McDonnell

Edition1st

PublisherSpringer

MSRP $85.00

002 - Lecture (Hybrid): Multiple Meetings, Juno Lim - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : T Th 3:35 PM - 4:50 PM - State Farm Hall of Busin 022F (SFHB 022F)