Department: Marketing
Description: Advanced data analysis tools and techniques utilized in marketing analytics, with the goal of forming strong customer relationships.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 232 and 245
Meeting Times:
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: 30% ONLINE
Textbook Special Instructions: Software: R and RStudio (free access; lab computers have the programs installed and students can download and install the programs on their personal computers. The e-book of textbook is available through Milner Library.
Meeting Times:
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: 30% ONLINE
Textbook Special Instructions: Software: R and RStudio (free access; lab computers have the programs installed and students can download and install the programs on their personal computers. The e-book of textbook is available through Milner Library.
Meeting Times:
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: 50% Online
Textbooks have not been finalized for section.
Meeting Times:
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: 50% Online
Textbooks have not been finalized for section.