MKT 338 - Strategic Marketing Management

Department: Marketing

Description: Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical.

Credit Hours: 3

Prerequisites: MKT 231 and 232

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Summer 2025

001 - Lecture (Internet): Online , Peter Kaufman 3.00 hour(s) , Majors Only

Dates: 06/16/2025 - 07/11/2025

Location: Online

Instructor: Peter Kaufman

Course Specification: Majors Only

Class Notes: Asynchronous Online

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

The Start-up of You (Required)

ISBN9780307888907

AuthorReid Hoffman and Ben Casnocha

Edition

PublisherCrown Business

MSRP $25.00

Marketing Strategy, Text and Cases (Required)

ISBN9780357516300

AuthorFerrell, Hartline, & Hochstein

Edition8th

PublisherCenage

MSRP $342.00

Fall 2025

001 - Lecture (Hybrid): Multiple Meetings - 3.00 hour(s) , Majors Only
002 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only
003 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Rodger Singley 3.00 hour(s) , Majors Only
004 - Lecture (Hybrid): Multiple Meetings, Amit Mahimkar - 3.00 hour(s) , Majors Only

001 - Lecture (Hybrid): Multiple Meetings - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : W 11:00 AM - 12:15 PM - Online (ONLINE )
08/18/2025 - 12/06/2025 : M 11:00 AM - 12:15 PM - State Farm Hall of Busine 356 (SFHB 356)

Instructor: Kari McMullen Rodger Singley

Course Specification: Majors Only

Class Notes: Hybrid course. Meets in-person Mondays, online Wednesdays.

Textbook Special Instructions: Connect Plus is also required but should come with the e-text.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Management (Required)

ISBN9781264155378

AuthorMarshall and Johnson

Edition4th

PublisherMcGraw-Hill Connect

MSRP $180.25

002 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : M 12:35 PM - 1:50 PM - State Farm Hall of Busine 131 (SFHB 131)

Instructor: Kari McMullen

Course Specification: Majors Only

Class Notes: Class meets face to face on Mondays, online on Wednesdays

Textbook Special Instructions: Connect Plus is also required but should come with the e-text.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Management (Required)

ISBN9781264155378

AuthorMarshall and Johnson

Edition4th

PublisherMcGraw-Hill Connect

MSRP $180.25

003 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Rodger Singley 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 370 (SFHB 370)

Instructor: Rodger Singley

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Strategy (Required)

ISBN9780357710425

AuthorFerrel, Hartline, & Hochstein

Edition8E

PublisherCengage

MSRP $75.00

004 - Lecture (Hybrid): Multiple Meetings, Amit Mahimkar - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : T Th 3:35 PM - 4:50 PM - State Farm Hall of Busine 150 (SFHB 150)
08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )

Instructor: Amit Mahimkar

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Strategy, Text and Cases (Required)

ISBN9780357516300

AuthorFerrell, Hartline, & Hochstein

Edition8th

PublisherCenage

MSRP $341.75