MKT 332 - Creative Strategy & Design

Department: Marketing

Description: Provides an overview of the creative strategy development process within an integrated marketing communication (IMC) framework. Includes detailed coverage and application of elements and principles of creative strategy and design.

Credit Hours: 3

Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (Hybrid): Multiple Meetings, Hulda Black - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : W 12:35 PM - 1:50 PM - State Farm Hall of Busin 022C (SFHB 022C)

Instructor: Hulda Black

Course Specification: Majors Only

Class Notes: Class meets Wednesday face to face, online on Mondays

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

How to Network in College (Required)

ISBN9781539714118

AuthorIsaac Serwanga

Edition1st

PublisherSelf-Published

MSRP $20.00

Non Designers' Design Book (Required)

ISBN9780133966153

AuthorRobin Williams

Edition4th

PublisherPeachpit Press

MSRP $21.00

002 - Lecture (Hybrid): Multiple Meetings, Hulda Black - 3.00 hour(s) , Majors Only