Department: Marketing
Description: Provides an overview of the creative strategy development process within an integrated marketing communication (IMC) framework. Includes detailed coverage and application of elements and principles of creative strategy and design.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233
Meeting Times:
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: 50% ONLINE
Textbook Special Instructions: NOTE: Two Books Required
Meeting Times:
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: 50% ONLINE
Textbook Special Instructions: NOTE: Two books required. This is the second book.
Meeting Times:
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: 50% Online (F2F on Wednesdays)
Textbooks have not been finalized for section.
Meeting Times:
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: 50% Online (F2F on Wednesdays)
Textbooks have not been finalized for section.