MKT 311 - Marketing & Sales Forecasting
Department: Marketing
Description: The role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project.
Credit Hours: 3
Prerequisites: MKT 190 or 230, 231, 232, or concurrent registration
New Course Catalog Information Effective 05-19-2025
New Prerequisites: MKT 190 or 230, and MKT 231 and MKT 232; MKT 231 can be concurrent registration