MKT 234 - Personal Selling And Relationship Marketing
Department: Marketing
Description: Presents personal selling as a professional marketing activity; coverage of effective selling methods. Application of selling theories to the modern marketing concept. In-class presentations and role playing exercises are typical. Interactive Learning Systems Technology is used in all sections.
Credit Hours: 3
Prerequisites: A grade of C or better in MKT 190 or 230 or AGR 214