MKT 190 - Marketing Fundamentals And Career Choices

Department: Marketing

Description: Introduces how organizations achieve performance goals through strategic marketing development and implementation. Emphasizes critical thinking, quantitative skills, and career opportunities.

Credit Hours: 3

Prerequisites: Not for credit if earned credit in MKT 230. ECO 101, 102 (or ECO 105). ECO 101 can be taken concurrently with MKT 190 if ECO 102 has been completed with a grade of C or better. ECO 102 can be taken concurrently with MKT 190 if ECO 101 has been completed with a grade of C or better

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Sphurti Sewak 3.00 hour(s) , Majors Only
002 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Sphurti Sewak 3.00 hour(s) , Majors Only
003 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Aaron Hurley 3.00 hour(s) , Majors Only
004 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Peter Kaufman 3.00 hour(s) , Majors Only

001 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Sphurti Sewak 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 354 (SFHB 354)

Instructor: Sphurti Sewak

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing (Required)

ISBN9780357984284

AuthorWilliam M Pride, O.C. Ferrell

Edition21st

PublisherCengage

MSRP $167.00

002 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Sphurti Sewak 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 132 (SFHB 132)

Instructor: Sphurti Sewak

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing (Required)

ISBN9780357984284

AuthorWilliam M Pride, O.C. Ferrell

Edition21st

PublisherCengage

MSRP $167.00

003 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Aaron Hurley 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 354 (SFHB 354)

Instructor: Aaron Hurley

Course Specification: Majors Only

Textbook Special Instructions: Online with textbook

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Mistakes and Successes (Required)

ISBN9781118078464

AuthorHartley

Edition12th edition

PublisherWiley

MSRP $23.50

Marketing, Loose-Leaf Version, 20th + Mindtap (Required)

ISBN9780357256206

AuthorPride/Ferrell

Edition20th

PublisherCengage

MSRP $119.99

004 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Peter Kaufman 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 354 (SFHB 354)

Instructor: Peter Kaufman

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

MARKETING 2014 ED (Required)

ISBN9781133939252

AuthorPRIDE

Edition1714

PublisherSW

MSRP $204.00