Department: Master of Business Administration
Description: Marketing principles, behavioral concepts, and quantitative techniques utilized in analyzing marketing problems and decisions. Emphasis on strategic and quantitative aspects of decision-making processes in marketing. A strategic marketing simulation game and/or rigorous case analyses are typical.
Credit Hours: 3
Graduate Level Course: This course is approved for graduate credit
Meeting Times:
Instructor: Peter Kaufman
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 08/19/2024 - 12/07/2024
Location: Online
Instructor: Peter Kaufman
Course Specification: Majors Only
Class Notes: The in-person portion of this course meets in SFHB 367.
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.
Textbooks have not been finalized for section.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 147 (SFHB 147)
Instructor: Peter Kaufman
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/13/2025 - 05/03/2025
Location: Online
Instructor: Peter Kaufman
Course Specification: Majors Only
Class Notes: In-person location is SFHB 147
Class Notes: HyFlex Section. This course is "Online Hybrid" which means it is only 1-25% in person.
Textbooks have not been finalized for section.